Unified Commerce with Shopify: Powering B2B, POS, and DTC Sales from a Single Platform

Unified Commerce with Shopify: Powering B2B, POS, and DTC Sales from a Single Platform

In today’s commerce landscape, businesses can no longer afford to operate in silos. Whether you’re selling wholesale to retailers, managing a network of physical stores, or shipping directly to consumers, your customers expect a seamless, consistent experience across every touchpoint.

That’s where unified commerce comes in—and Shopify Plus is leading the charge.

At Midknight Genius, we help B2B and DTC brands consolidate operations and scale faster using Shopify’s unified commerce ecosystem. As a Shopify Plus Partner agency, we’ve worked with manufacturers, distributors, and multi-channel retailers to build flexible, custom solutions that bring together B2B, POS, and DTC under one roof.

Here’s how.

Why Unified Commerce Matters

Unified commerce goes beyond traditional omnichannel strategies. It integrates your ecommerce, point of sale (POS), and back-office systems into a single platform—giving you a centralized view of your customers, inventory, and data.

For B2B and DTC brands, that means:

  • One system for managing all sales channels

  • Consistent customer experience across touchpoints

  • Real-time inventory visibility

  • Simplified workflows and reduced operational costs

Shopify is uniquely positioned to make this a reality.

Shopify Plus for B2B and Wholesale

With the introduction of Shopify B2B on Plus, Shopify now offers a robust native solution for wholesalers and manufacturers. Features include:

  • Custom price lists by company or customer group

  • Net payment terms (e.g., Net 30, Net 60)

  • Customer-specific catalogs

  • Company profiles and multi-user accounts

  • Seamless ordering and reordering

All this is managed within the same Shopify admin as your DTC store—no third-party apps or duplicate storefronts required.

Shopify POS: Unifying Brick-and-Mortar with Online

Whether you have retail stores or attend trade shows, Shopify POS gives you a unified sales solution:

  • Real-time inventory sync across online and offline

  • Unified customer profiles and order history

  • In-store pickup, returns, and exchanges for online orders

  • Integrated payment processing and hardware

And because Shopify POS is part of the same platform, your data stays centralized, making analytics and forecasting far more efficient.

Direct-to-Consumer on Shopify

Shopify continues to be the gold standard for DTC ecommerce. With customizable themes, powerful app integrations, and global scalability, you can create a branded experience that converts.

By combining DTC and B2B on Shopify Plus, you can:

  • Segment and personalize marketing for different audiences

  • Offer loyalty programs across all channels

  • Use one backend to manage multiple storefronts

  • Leverage Shopify’s checkout for both B2B and DTC transactions

Built for Scale: The Midknight Genius Approach

At Midknight Genius, we don’t believe in cookie-cutter builds. Our team specializes in building custom Shopify Plus solutions tailored to your unique business needs.

From complex B2B workflows to POS integrations and multi-channel ecommerce strategies, we ensure every piece of your unified commerce puzzle works together.

We help businesses:

  • Migrate from legacy platforms like Magento to Shopify Plus

  • Customize B2B functionality and customer portals

  • Integrate ERP, CRM, and inventory systems

  • Optimize for performance, SEO, and UX

Ready to Unify Your Commerce?

If you're struggling with disconnected systems or looking to scale your B2B and DTC operations, it’s time to bring everything under one platform.

Shopify Plus + Unified Commerce = Growth, Simplicity, and Scale.

Let Midknight Genius help you unlock the full power of Shopify unified commerce.

👉 Contact us today to schedule a free consultation.

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